The Coca-Cola Company, Greater China and Mongolia Studio X Director
Chiara possesses more than two decades of experience in both regional and global roles, across Europe, the United States, and Asia.
She currently leads Studio X at The Coca Cola Company for Greater China and Mongolia. In this role, she orchestrates the seamless integration of Creative,Media, Social, and Commerce functions, all underpinned by an innovate tech and data spine injecting innovation and operational efficiency into the portfolio.
Chiara’s career has been propelled by her unwavering passion for the synergy of creativity and technology. She's lent her expertise to several renowned 4As agencies and global corporations, championing innovation as a mindset rather than just a practice.
Her efforts have yielded exceptional creative work and robust, repeatable processes, ensuring value delivery across complex ecosystems.
Beyond her professional accolades, Chiara holds an EMBA from Northwestern Kellogg-UST, underscoring her commitment to continuous growth and learning.
Her love for animals shines through, as she dedicates her spare time to harnessing the latest technologies, such as AI, digital collectables, the metaverse, and creative communities, all in an effort to reframe charity and raise awareness for the cause of rescuing dogs. Chiara is not just a marketing executive, but a dynamic force committed to positive change.
常越 Eric Chang
Vice-GM of Marketing, Tencent Marketing Solutions & VP of Marketing, Tencent Smart Retail
Prior to being appointed CEO in 2021, Ben has held multiple roles at Mindshare over the last decade. Most recently, he was the agency’s Chief Strategy Officer, leading product and profile development for the China market for six years. Ben first joined Mindshare as Head of Digital for Team L’Oréal where he was responsible for reviewing and developing digital offerings across the account. Over the last twenty years, Ben has worked in both startup and global agency environments across Asia. Ben started his career in the videogame industry, working for independent publisher Gathering of Developers.