关于艾菲

五十年持续表彰全球最具实效的创意！

作为非营利性机构，全球艾菲（Effie Worldwide）致力于通过奖项和实效营销的一流见解，引领、启迪和表彰全球范围内的实效营销作品以及实践者。自1968年成立以来，艾菲奖作为年度颁发的营销成就，经过来自全球和地区、专业精准的评审团的层层筛选，表彰最具实效的营销创意。基于世界范围内50多个国家和地区奖项，艾菲全球实效排名（Effie Index）每年持续认可和表彰最具实效的公司与品牌。 

Honoring the most effective ideas worldwide for over 50 years!

Effie Worldwide's mission as a non-profit educational organization is to lead, inspire and champion the practice and practitioners of marketing effectiveness globally through education and recognition.  The Effie Awards, established in 1968, are given annually to honor the most effective marketing ideas: ideas that work and are judged by thousands of senior marketing professionals locally, regionally and globally. There are over 50+ Effie partner programs worldwide – all winners and finalists contribute to the Effie Index, annually ranking the year’s most effective companies and brands.  Learn more about Effie’s initiatives at effie.org and about Effie Awards winners and finalists at Effie’s Case Database.